With so many beef cuts available in the meat counter, consumers often appreciate help choosing the right one. BC ranchers and Save-On-Foods have joined forces to help customers with their beef selection and at the same time learn about where their food comes from.
BC ranchers will be in Save-On-Foods stores throughout the lower mainland on August 28 & 29 to participate in the Meet A Rancher initiative (schedule attached). Save-On-Foods team members will be offering samples of their product and ranchers will be available to help customers with beef selection and recipe ideas.
“The Meet A Rancher initiative will help give consumers a better understanding of how BC beef gets from our ranches to your table,” explains Mark Grafton of the Bar K Ranch in Prince George.
Save-On-Foods has invited several BC ranching families to their stores as a way to help consumers make better choices about the nutritious, healthy, high quality beef produced right in here BC.
“Come to the store, see photos of our ranches, our families and our animals. You might even be able to convince my wife, Erika, to share her secret to making any cut of beef tender every time,” says Doug Fossen, rancher from Rock Creek.
Mark Grafton of the Bar K Ranch in Prince George explains, “We take pride in raising our cattle in a way that is healthy for the environment, provides the animals with proper care and attention and supports BC communities.”
Save-On-Foods is also excited about giving urban consumers the opportunity to meet rural food producers. “Our customers are eager to learn more about their food,” says Save-On-Foods’ official Ken Clark, “who better to learn from than real ranching families.”
Media and the public are invited to come to any of the Save-On-Foods stores listed below to “Meet A Rancher.” Stop by, sample some beef and talk to BC ranchers about beef, how to select it and create a mouthwatering beef dish.
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For an Interview, please contact:
BC Cattlemen’s Association Overwaitea Food Group
Kevin Boon, General Manager Julie Dickson, Media Relations
Cell: 250-320-3611 Ph 604 888-2079 ext 2200
info@cattlemen.bc.ca mediarelations@owfg.com
Background:
In 2004, Save-On-Foods developed a long-term partnership with the BC Cattlemen’s Association to develop a 100% Western Canadian brand of beef that would help stimulate demand for BC and Western Canadian beef. The Western Family™ beef brand, exclusive to Save-On-Foods and its sister stores, was launched in 2004 and has proven to be a successful partnership between the cattle industry and the BC-owned grocery store chain.
The British Columbia Cattlemen’s Association is the official voice of the BC beef cattle industry. Since 1929, the Association has represented the interests of beef cattle producers and continues to work on issues affecting the industry on behalf of our 1,200 rancher members.
Save-On-Foods is a proudly Western Canadian company. We are known for our innovative ideas, our commitment to local communities and our support of local growers, suppliers, and producers. We carry more than 300 varieties of produce from local family-operated farms and ranches in BC and Alberta. We feature local cheeses made especially for us, and we’re proud to offer 100% Western Canadian beef, sold under our very own Western Family ™label.
Meet A Rancher Program Schedule Saturday August 28, 2010 Sunday August 29, 2010 Morning 9:00 AM – 12:00 PM Afternoon 2:00 PM – 5:00 PM Morning 9:00 AM – 12:00 PM Afternoon 2:00 PM – 5:00 PM Walnut Grove 8820-210th Steet, Langley Park & Tilford 333 Brooksbank Ave, North Vancouver Madison 4399 Lougheed Hwy, Burnaby Abbotsford 2140 Sumas Way Willoughby 20255-64th Street, Langley Lynn Valley 1199 Lynn Valley Road, North Vancouver Highgate 200 – 7155 Kingsway, Burnaby Aldergrove 100-26310 Fraser Hwy, Port Coquitlam 2385, Ottawa Street Nordel 12130 Nordel Way, Surrey West Maple Ridge 300-20395 Lougheed Hwy, Maple Ridge Fleetwood 9014-152nd Street, Surrey Pinetree 2991 Lougheed Hwy, Coquitlam Newton 100-7320 King George Hwy, Surrey East Maple Ridge 22703 Lougheed Hwy, Maple Ridge South Point 3033-152nd Street, Surrey
Meet A Rancher Program Schedule
Saturday August 28, 2010
Sunday August 29, 2010
Morning
9:00 AM – 12:00 PM
Afternoon
2:00 PM – 5:00 PM
Walnut Grove
8820-210th Steet, Langley
Park & Tilford
333 Brooksbank Ave, North Vancouver
Madison 4399 Lougheed Hwy, Burnaby
Abbotsford
2140 Sumas Way
Willoughby
20255-64th Street, Langley
Lynn Valley
1199 Lynn Valley Road, North Vancouver
Highgate 200 – 7155 Kingsway, Burnaby
Aldergrove 100-26310 Fraser Hwy,
Port Coquitlam
2385, Ottawa Street
Nordel
12130 Nordel Way, Surrey
West Maple Ridge 300-20395 Lougheed Hwy, Maple Ridge
Fleetwood
9014-152nd Street, Surrey
Pinetree
2991 Lougheed Hwy, Coquitlam
Newton
100-7320 King George Hwy, Surrey
East Maple Ridge 22703 Lougheed Hwy, Maple Ridge
South Point
3033-152nd Street, Surrey
Media Contacts:
Kevin Boon, G/Manager Elaine Stovin, Communications Julie Dickson, Media Relations
BC Cattlemen’s Association BC Cattlemen’s Association Overwaitea Food Group
Cell: 250-320-3611 Ph: 250-573-3611 Ph 604 888-2079 ext 2200
info@cattlemen.bc.ca newsroom@cattlemen.bc.ca mediarelations@owfg.com
www.cattlemen.bc.ca www.cattlemen.bc.ca www.owfg.com
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